Somatic
Somatic movement is a gentle, conscious, and internal-focused approach to exercise that emphasizes feeling and sensing of muscles in motion.
The concept
A short documentary campaign focusing on non-traditional sports athletes.
Created by josh brady 2026
Participating in niche sports can be so much more impactful than just a way to stay active. They can provide a platform for community, connection, confidence and creative expression. Compared to more traditional sports with established infrastructure and coaching frameworks, I believe niche sports can better develop an attitude of self awareness and improvement.
This leads to athletes that are also their own coaches, nutritionists and physios. Athletes that take personal accountability for their own development and success. They grow amongst Incredible knowledge sharing communities where people make strong bonds through helping each other progress and championing everyone's achievements.
This campaign seeks to document the athletes and communities of non traditional sports. Showing their journey, their ability, their struggle and how their sport has had a greater effect on them outside of physical development.
The documentary
Episode 1 - Harry & Dave
The first isintallment of this series starts with two young calisthenics atheletes Harry & Dave. Thier brotherly bond and incredible sense of selfe improvement and motivation is what drew me to thier story. They are by no means normal teeneagers, as Dave says for him 'It's not normal, to be normal, I want to be extraordinary.'
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Thier incredible strength and range of skills has developed quickly over a shot time due to thier relentless commitment and consistency of training. No coaching, no outside influence, purely self determination is now getting them recognised at national competitions.
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But thier abition also goes beyong this, with ideas to apply thier commitment and determination, not just to sport but to other activities to help better thier community and wider society.
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The campaign
Creative Directon
This project was always intended to be bigger than a stand alone documentary, I wanted to include design, photography and social first content to support the main film and establish a visual world where future episodes could also live. The visual style of the campaign was established long before nything was captured and this allowed us to be crearive and artistic with what we produced but while keeping everything coherent.
