My Approach
The first step always comes with understanding in depth the culture an community you're trying to reach. Immersive research is essential to set the correct course.
01. Culture
Based on the insights from step one, an over arching concept is developed that links all the elements to one impactful message. This theme then informs all visual research and creative ideation.
02. Big idea
The core message is then applied across different forms of media , each their own creative angle but maintaining a coherent, recognisable look and feel linked by the main theme.
03. campaign
The optimised assets are then tactically distributed across a range of outlets based on the community insights from the start and where they show up.
04. deliver
Create
culture.
I am an art director and visual creative, with high level skills in design, photography and video production. I specialise in developing brand's visual styles through creative expression, meticulous execution and high-level brand strategy. Culture is always at the core of what I do, informing every decision to ensure the work actually resonates.